YouTube Advertising Pricing – Factors That Influence Your YouTube Advertising Cost


As with all advertising platforms, YouTube advertising pricing varies depending on your specific campaign goals, ad format choice, ad relevance and quality, bidding techniques, as well as general ad inventory demand. It is recommended that you speak with a qualified Google Ads Company such as Mega Digital to obtain expert insight and advice on your specific YouTube Advertising needs and campaign objectives to understand what can influence your overall cost.

YouTube ads use a cost-per-view (CPV) or cost-per-action (CPA) model, so you only pay when someone engages with your video advertisement. This can include watching your ad for at least 30 seconds with skippable in-stream ads, or clicking on a Call to Action in a Display or Overlay ad.

Understanding YouTube Advertising Pricing: Factors That Influence Costs

The most obvious factor in your YouTube advertising pricing is the production costs of your video. Creating a video takes time, effort, and money to script, plan, film, edit, and produce. It is essential to focus on a creative message that will attract attention and encourage your audience to take action.

When setting up your YouTube ad campaigns, you will be asked to set a maximum bid per view. This lets Google know the maximum amount you are willing to pay for each view of your ad and will only charge you once your ad has been watched for at least 30 seconds.

Other elements that can impact your overall YouTube ad pricing are the targeting choices you make for each campaign. You can target by age, gender, location, interests, family, education, work, and other important attributes to help you reach your ideal customer. It is also possible to target by topics, which is similar to keyword targeting in AdWords and helps you ensure your ad is delivered on the right videos and channels.